Donald Deskey designed the original Tide bullseye logo. Marc Getter designed the cover of the first American edition of Thomas Pynchon’s Gravity’s Rainbow, published in 1973. Dean Ellis illustrated the cover of the first edition of Samuel R. Delany’s Dhalgren, published in 1975. Paul McCarthy designed the case for his 2010 exhibition catalogue, Low Life Slow Life, to look like a Tide box, circa 1973.
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Fun Fact: Delany wrote his first pornographic novel, The Tides of Lust, in the time and space between his SF novels Nova (1968) and Dhalgren (1975). Now that is a book that some publisher or other ought to offer in a Tide-box slipcased edition.
Ragged Claws Network 