In another version of their “We don’t try to scare you with medical claims…” campaign, the folks at Old Gold added a white box with the following text:
We say boo! to all those nose-and-throat tests… with this reminder: no other leading cigarette is less irritating, or easier on the throat, or contains less nicotine than Old Gold. This conclusion was established on evidence by the U. S. Government.
[CLICK IMAGE TO ENLARGE]
So much for the scientific evidence: smoke ’em if you’ve got ’em!